Overall Loyal Fans
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Official Local Stores
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Craftsmanship Innovation
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The Top Philippine's Fashion Brand
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michaela designer quality control


Our founder comes from a heritage of Italian designers with over 50 years of craftsmanship and has worked for many top luxury brands. This expertise is reflected in every product we offer – from our stylish bags to our comfortable shoes.


At MICHAELA, we believe that “Every Woman Deserves Everything She Wants”. That’s why we pursue continuous innovation in design and think about research and development from the perspective of our customers. We strive to create as many designs as possible while preserving aesthetics so that every woman can find her “Dream Bag”.


Our story began in 2005 when Goldnines International Co., Ltd., the company behind MICHAELA, opened its first boutique in Juan Luna Street, Binondo Manila. Since then, we have expanded our operations to the Visayas and Mindanao areas and now have over 200 stores across the Philippines.


Quality is at the forefront of everything we do at MICHAELA. We use premium quality vegan/real leather and the most exquisite craftsmanship throughout the making of each bag. From our straps to our zippers, every detail is carefully designed, crafted, and examined before it arrives in your wardrobe.

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MICHAELA is a fashion brand that offers trendy women’s bags and shoes designed to fit the Filipino woman’s lifestyle. We believe that fashion is more than just looking good – it’s about feeling confident and empowered. Our commitment to fashion goes hand in hand with our dedication to being environmentally friendly. We understand the impact of the fashion industry on the environment and are constantly seeking ways to reduce our footprint. From using sustainable materials in our products to reducing waste in our manufacturing processes, we strive to make a positive impact on the world around us. We work closely with our suppliers to ensure they share our commitment to sustainability. Join us on our journey towards stylish and sustainable fashion with MICHAELA.

MICHAELA Sustainable Mission


MICHAELA is committed to sustainability, focusing on addressing environmental and socio-economic challenges in Filipino communities. MICHAELA focuses on making a positive impact on the lives of Filipinos, particularly women and children, who often face social disparities. MICHAELA supports causes and initiatives that uplift the lives of its citizens, dedicating a portion of its profits to charitable organizations and foundations. By fostering social change and working towards a more sustainable future, MICHAELA hopes to create a ripple effect that positively impacts not only its customers but also society as a whole. MICHAELA is dedicated to leaving a lasting legacy of care, compassion, and progress in the communities it serves.